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Find · Prospect IQ

Your team is busy. Are they busy with the right companies?

Selling time is the scarcest resource in a growing business. Salespeople were hired to sell, yet a large part of the week disappears into preparation, research and chasing companies that were never going to buy. The pipeline looks active. The results still disappoint.

Prospect IQ helps you decide who is worth that time before the outreach starts — the markets with genuine potential, the companies that look like your best customers, and the people who actually make the decision.

Book a walkthrough → See it in the demo
Markets, companies and contacts Built for growing B2B teams Sales Pulse · DataHub · Sales Coach included
Step oneMarketswhere the potential really is
→
Step twoBuyerswho decides and what they care about
→
Step threeProfilewhat a good customer looks like
→
Step fourProspectsnamed companies and contacts
The customer problem

“We speak to plenty of people. Very few of them were ever going to buy.”

Most growing businesses target by instinct. The market is whoever answered last year. The ideal customer lives in the founder’s head rather than on paper. Every salesperson builds their own view of a good prospect, so the team pursues six different definitions at once.

Preparation suffers too. Research before a call becomes a scramble across a website, a search engine and a few open tabs, and the salesperson still arrives without a clear view of what the company does, who decides, or why any of it should matter to them.

What this looks like day to day

  • Target markets chosen on assumption rather than evidence
  • No written definition of a good customer
  • Lists bought or scraped, then worked without filtering
  • Outreach aimed at whoever answers, not whoever decides
  • Research repeated from scratch for every company
  • Salespeople each targeting a different type of business
  • Activity looks healthy while conversion stays low
  • Good-fit companies never contacted at all

What Prospect IQ changes

  • Markets assessed and ranked before effort is committed
  • The ideal customer profile written down and agreed
  • Companies scored against that profile, not guessed at
  • The people who decide identified before the first call
  • Research gathered once and reused by the whole team
  • One shared definition of a prospect worth pursuing
  • Selling time concentrated on better-fit companies
  • A target list the team can actually work through

The problem is rarely effort. It is usually direction.

Prospect IQ puts the thinking in front of the activity, so the hours your team already spends are aimed at companies that can realistically become customers.

See what is included →
The outcome

Fewer conversations. Considerably better ones.

When targeting is deliberate, the same team produces a different pipeline. Conversations start with relevance rather than a cold introduction, because the salesperson already understands the market, the business and the pressures on the person in front of them.

  • A ranked view of the markets worth pursuing
  • A clear, written ideal customer profile
  • A shared understanding of who buys and why
  • Named companies that match the profile
  • Buyer priorities understood before outreach begins
  • Preparation time reduced for every conversation
  • More relevant opening conversations
  • Consistent targeting across the whole team
  • Better-quality opportunities entering the pipeline
  • Less selling time spent on poor-fit companies
  • New starters productive far sooner
  • Marketing and sales aimed at the same audience
Who it is for

Growing B2B businesses that cannot afford to sell to everyone.

Prospect IQ is built for companies with a small commercial team, a considered sale and more potential customers than capacity to reach them.

Founders & Owners

Focus a small team

Decide which markets deserve investment and make sure limited selling capacity is pointed at the companies most likely to buy.

Sales Leaders

One definition of a good prospect

Replace six personal opinions of a good customer with a single agreed profile the whole team works to.

Salespeople

Arrive prepared

Understand the company, the market and the likely decision-makers before the first conversation rather than during it.

Marketing

Target the same audience

Build campaigns and messaging around the same profile sales is pursuing, so effort on both sides compounds.

Included tools

Four tools that take you from market to named contact.

Each tool covers one real step in finding customers. Used in order they build on each other — the market shapes the buyer, the buyer shapes the profile, and the profile produces the list.

Prospect IQ · Find

Find and understand the right prospects.

Give salespeople a clearer understanding of the markets, companies and contacts they should pursue before they invest valuable selling time.

MarketIQ

Identify the markets with the strongest potential. Build a deeper picture of the industries, sectors and types of organisation most likely to become valuable customers.

BuyerIQ

Build a clearer picture of the ideal buyer. Understand the roles, priorities, pressures and likely concerns of the people involved in the buying decision.

ICPBuilder

Define and build the ideal customer profile. Set the criteria that describe a genuinely good customer, then assess and rank organisations against them.

ProspectFinder

Find real UK companies matching that profile, verified against Companies House, and add them to your target market ready to work.

Better targeting. Faster preparation. More relevant conversations.
How it works

Decide the market. Define the fit. Build the list.

Step 01

Decide where to play

Work through the markets and sectors open to you and judge which hold real potential for what you sell, so effort follows evidence rather than habit.

Step 02

Define who you are selling to

Describe the buyers behind the decision and turn that into a written ideal customer profile the whole team agrees on.

Step 03

Build and work the list

Find real UK companies matching the profile, ranked for fit, and take a prepared, prioritised target list into outreach.

Done once properly, revisited as the business changes.

Targeting is not a one-off exercise. As you win customers, the profile sharpens and the list improves with it.

Sales Pulse · See

What Sales Pulse shows you at the Find stage.

Sales Pulse is included with every solution. With Prospect IQ in use it answers a specific question: is the work at the top of the funnel aimed at the right companies, and is enough of it happening?

ExecutivePulse and CommercialPulse show whether targeting is improving the shape of the pipeline. SalesPulse and ProductivityPulse show the prospecting work itself — how much is being done, and where it is being directed.

Markets assessed and prioritised
Ideal customer profiles defined
Companies scored against the profile
Target list size by market
New prospects added this period
Decision-makers identified
Share of the pipeline that fits the profile
Prospecting activity by person

Measure direction, not just effort.

A busy prospecting week means little if it is pointed at the wrong companies. Sales Pulse shows both.

How Sales Pulse works →
DataHub · Track

The research does not stay in a document. It becomes your data.

DataHub is the connected home for commercial information, and it is included with every solution. Work done in Prospect IQ lands there as real records, so a target company becomes an account, the contacts you add sit against it, and both carry forward into the deal that follows.

What Prospect IQ produces
  • Prioritised markets
  • An ideal customer profile
  • Buyer understanding
  • Matched companies
  • Companies House verification
  • Fit scores
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Where it lives in DataHub
  • Accounts
  • Contacts
  • Pipeline
  • Deals
  • Actions
  • Shared across the team

Research once. Use it for the life of the relationship.

Because the information is connected rather than filed away, nothing has to be rebuilt when the prospect turns into an opportunity and then into a customer.

See how DataHub works →
Sales Coach · Guide

Guidance while you are deciding who to pursue.

Sales Coach runs across the whole platform, not inside a single tool. At the Find stage it helps with the judgement calls that decide where your team spends the next quarter.

Before you start

Choosing a market

Prompts on what makes a market genuinely attractive, and the signs that one is harder to win than it first appears.

While you define

Sharpening the profile

Guidance on the criteria that separate a good customer from a merely willing one, drawn from the customers you already have.

Before outreach

Preparing to approach

Practical direction on what to understand about a company and its buyers before making contact.

As you go

Reviewing the targeting

Encouragement to revisit the profile as deals are won and lost, so the list keeps improving.

Guidance is part of the platform, not an extra tool to buy.

How Sales Coach works →
Relevant demo

Look at it with real data before you speak to anyone.

The demo opens a worked example on the sales productivity area, seeded with sample markets, profiles, companies and contacts. Nothing to install and no details required — you can simply look around.

See how targeting works in practice.

Open the demo and follow the path from market through to a ranked list of target companies.

See it in the demo →
Prospect IQ

£19 a month.

Prospect IQ is £19 a month per user, billed monthly, or £199 a year. Cancel or change your plan at any time from Billing.

Sales Pulse, DataHub and Sales Coach are included with every solution, so there is nothing separate to add for the reporting, the data or the guidance.

  • MarketIQ
  • BuyerIQ
  • ICPBuilder
  • ProspectFinder
  • Sales Pulse reporting
  • DataHub for connected records
  • Sales Coach guidance
  • Ongoing platform improvements
Choose Prospect IQ — £19/month → Or £199 a year Book a walkthrough See how pricing works

Point your selling time at the companies most likely to buy.

A short walkthrough is the quickest way to see whether Prospect IQ fits how your business finds customers. We will look at your markets, your best existing customers and where your team is spending its time, and tell you plainly whether this would help.

Book a walkthrough → See all solutions

Prospect IQ covers the Find stage. Once a prospect becomes an opportunity, Deal Compass takes it forward.