The Salespuzzle Growth Bundle

Listen to the experience. Follow the system. Grow your sales.

Get the complete Solving the Sales Puzzle audiobook together with The Salespuzzle Growth System—a practical, step-by-step eBook designed to help you identify what is missing, focus on what matters and turn sales ideas into action.

£19.99 One-time payment

Audiobook + 143-page eBook · immediate digital access

  • One payment
  • Immediate digital access
  • No subscription
Solving the Sales Puzzle audiobook by Jason Pye. The white cover shows a grey jigsaw with one green piece lifting out, a headphones symbol, the words AUDIO BOOK, and the line: over 100 sales tools, tips and tricks all salespeople, entrepreneurs, SMEs and business owners need to know.
The Salespuzzle Growth System by Jason Pye — the practical 143-page companion eBook to Solving the Sales Puzzle.
Two ways to learn. One practical system.
The problem

Most businesses don’t have one major sales problem. They have dozens of missing pieces.

Opportunities are poorly qualified. Proposals disappear into silence. Sales cycles become longer. Teams spend time on the wrong prospects. Customers with growth potential are overlooked. Individually, these problems can appear small. Together, they determine whether a business grows.

The Salespuzzle Growth Bundle helps you recognise those missing pieces—and gives you a practical system for addressing them.

What you get

Two ways to learn. One practical system.

The audiobook explains the experience, thinking and principles. The eBook turns those principles into practical actions, frameworks and commercial decisions.

Listen

Solving the Sales Puzzle — The Audiobook

Listen to the complete original book and explore the experiences, ideas and lessons behind the Salespuzzle approach. Follow the sales journey from its foundations through qualification, proposals, negotiation, closing and performance improvement.

  • Learn while travelling, walking or working
  • Hear the complete original book
  • Understand the thinking behind the frameworks
  • Revisit individual chapters whenever needed
MP3 chapters in one ZIP
Apply

The Salespuzzle Growth System — The eBook

Move from understanding the ideas to applying them. The 143-page practical playbook brings together the actions, questions, frameworks and visual tools needed to improve each stage of commercial growth.

  • Identify commercial gaps and priorities
  • Focus on the right markets, companies and contacts
  • Qualify opportunities before wasting resources
  • Improve proposals, objections and negotiations
  • Create clearer routes to signature
  • Grow existing customer relationships
  • Track the measures that genuinely affect revenue
143-page PDF · 19 frameworks
The connected journey

A complete journey—not another isolated sales technique.

01

Understand

Find the commercial gaps, establish the baseline and decide what to fix first.

02

Develop

Strengthen sales capability, consistency and confidence.

03

Attract

Create the trust, relevance and value that draw the right buyers towards you.

04

Find

Define your ideal customers and focus on the companies and people most likely to buy.

05

Convert

Qualify properly, build value, navigate decisions and win more of the right opportunities.

06

Grow

Protect existing revenue, strengthen relationships and create customer growth.

You do not need to fix everything at once. You need to see what is missing and know what to do next.

The frameworks

Frameworks you can actually use.

The Growth System includes practical visual frameworks designed to help business owners, sales leaders and salespeople make better commercial decisions. These are not frameworks created only to look impressive in a presentation. They are intended to be used in real opportunities, accounts and sales conversations.

Customer Compass

Understand how customers move from problem to decision.

QUALIFIED

Make evidence-based bid, review and no-bid decisions.

Sales Target Reality Check

Connect leads, conversion, deal value and sales-cycle performance.

Pipeline Velocity

Understand what is accelerating or slowing revenue.

The Eight Rs

Prepare and deliver stronger customer presentations.

Account Lifecycle

See customer movement before revenue changes.

The eBook contains 19 professionally designed Salespuzzle frameworks and illustrations. These six are a selection.

The difference

What could change?

Less wasted time

Stop investing resources in poorly qualified opportunities.

Better prospects

Focus on companies and contacts that genuinely fit.

Stronger value

Connect what you sell to the customer’s priorities and outcomes.

More consistent selling

Give teams a shared structure without forcing every salesperson to behave identically.

Clearer decisions

Know when to proceed, pause, change approach or walk away.

Sustainable growth

Connect new business, customer growth and performance tracking.

Who it is for

Built for people responsible for growth.

  • Business owners and founders
  • Managing directors
  • Sales directors and sales managers
  • Experienced B2B salespeople
  • Commercial consultants
  • Growing B2B companies that need more structure without unnecessary complexity

Whether you are building a sales function, leading an established team or personally responsible for winning business, the bundle gives you a clearer way to see the whole sales puzzle.

Readers

What readers have said

“Brilliant, insightful and helpful, Solving the Sales Puzzle really lives up to its name! From the basics through to helpful tools and tricks, the book really delivers on multiple levels. I’ve found it a very interesting read, with it making me think more about obvious things that sometimes you don’t even consider in business. With new sales tactics developing all the time.”

Ryan — MD and business owner

“Just finished reading the book. My immediate reaction is that if I was still the marketing/sales director of IBM—or any company selling any kind of services or products, especially software—I would hire Salespuzzle to help fix my problems!”

Former marketing/sales director, IBM

An individual reader’s view. IBM is not associated with Salespuzzle.

“After reading the book, we have been using the Customer Compass and QUALIFIED framework and it has really helped us reduce wasted time in our sales processes. It has had a real impact on our efficiency.”

Managing Director — Retail

“After reading the book, we engaged with Salespuzzle and saw how they brought to life what we read. Seeing it in practice was very insightful. Salespuzzle have helped us define our Ideal Customer Profiles and completely rethink our website. The results have exceeded expectations.”

Managing Director — IKKO

“After 20+ years in B2B sales, this book contains some of the most practical and powerful tools I’ve come across. I particularly like the QUALIFIED tool as it does what it says—not like BANT.”

Andy — CRM Solution Consultant

“They quickly identified gaps in our customer journey that were costing us real money in wasted marketing spend. Fixing those made an immediate difference.”

Carolyn Doherty — Geniepartnership Partner
Jason Pye
Salespuzzle CEO
  • More than 30 years across sales, marketing and commercial growth
  • Experience leading sales teams and commercial functions
  • Technology, SaaS, CRM and professional services
  • Author of Solving the Sales Puzzle
  • Creator of Salespuzzle and MySalespuzzle
Worked with

Srixon · Dermalogica · Volvo · HPe · MOD · Next15 · Rightmove · HSBC · Fishawack · Wilko · Concentrix · Garda · Toyota · Various Universities · Various Public Sector · Audi · Mercedes · Premier Football Clubs · Rugby Clubs · Evergen

and smaller organisations such as BitBox, Law365, IKKO, New Forest Hoodies, Hadley Marquees — and many more.

The author

Built from real B2B sales experience

Jason Pye created Salespuzzle after more than 30 years working across sales, marketing and commercial growth—leading sales teams and commercial functions in technology, SaaS, CRM and professional services.

His experience led him to a simple conclusion: the biggest improvements in sales rarely come from adding another isolated tool, methodology or training course. They come from helping people understand what’s really happening, focus on what matters and take the right action.

That thinking led to Solving the Sales Puzzle, a practical book bringing together lessons, frameworks and ideas developed through decades of commercial experience—and then to MySalespuzzle, where the same methodology is put to work in the flow of everyday sales.

Practical commercial experience, not generic sales theory.

How delivery works

From payment to first chapter in a couple of minutes.

Step one

Purchase securely

Complete the £19.99 one-time payment through Stripe.

Step two

Receive your bundle

Receive a branded confirmation email containing private access to the bundle.

Step three

Listen, read and apply

Download the audiobook and eBook and begin with the part of the system most relevant to you.

Full contents

Everything inside the book.

Seventeen chapters, in the eBook and as separate audiobook chapters you can play or download one at a time. Nothing is held back — this is the complete contents.

  1. 01

    Introduction

    • My own confession
    • Sales is more complex today
    • Dip in & out
    • Why I wrote this book
    • Who this book is for
    • Who this book is not for
    • Look out for these signs
  2. 02

    Sales Training vs Sales Tools

    • Sales tools vs sales training
    • Why does this happen?
    • My own experience
    • Why tools, tips & tricks?
  3. 03

    Let’s Get AI Covered First

    • AI tools and sales
  4. 04

    The Complex Customer

    • The customer’s puzzle
    • The customer journey
    • Customer journey workshop
    • The Customer Compass©
    • The Customer Compass overview
    • The Customer Compass in detail
  5. 05

    The Ideal Customer Profile

    • ICP + ICCP
    • Customer journey or ICP first?
    • ICP vs ICCP — what is ICCP?
    • Defining your ICP & ICCP
    • ICP first
    • Now the ICCP
    • The application of ICP & ICCP
  6. 06

    The Marketing Minefield

    • I have a marketing degree, but…
    • What B2B marketing means
    • Simplify marketing strategies
    • Old marketing tools
    • The marketing funnel
    • Marketing baseline
    • Salespuzzle’s MARKETEERS
    • The MARKETEERS tool
    • Marketing momentum
    • MARKETEERS tools, tips & tricks
    • The marketing sales wall
  7. 07

    Business Development Is Tough

    • It is hard!
    • Make it a habit
    • PESTLE — spotting opportunities early
    • Qualification
    • Is cold calling worth it?
    • Mails — the four R’s
    • Your digital shop window
    • Websites & SEO
    • SEO simplified
    • LinkedIn — where B2B lives
  8. 08

    Treat Leads Like Gold

    • Lead follow up
    • Measuring leads & leakage
    • Lead tracking tool
    • Lead volumes
  9. 09

    Scaling Smart

    • Missed tricks to scale smart
    • Partners
    • Tedious tenders
    • White space analysis tool
  10. 10

    The 3 Sales Pillars

    • Account management
    • Account lifecycles
    • What accounts to prioritise
    • Account allocation
    • Contact management
    • The “basics” contact tool
    • Power org charts
    • Opportunity management
    • Avoiding sales death valley
    • Welcome back the Customer Compass
    • Hitting sales target!
  11. 11

    Navigating the Sales Cycle

  12. 12

    Qualification

    • Is it qualified?
    • The compelling event
    • The priority landscape
    • Effective questioning
    • Pipeline velocity
  13. 13

    Proposals

    • Power proposals
    • Presentations — the 8 R’s
    • Presentation tips & tricks
    • Customer solution mapping
    • Who writes the business case?
  14. 14

    Negotiation

    • Discounting — 5, 10 or 15%?
    • Handling objections
    • Case studies
    • References
    • Win-win negotiations
  15. 15

    Closing

    • Closing deals
    • The mutual signature plan
  16. 16

    Sales Baseline

    • Sales baseline tool
  17. 17

    Final Thoughts

Get the bundle

Start putting the pieces together

The Salespuzzle Growth Bundle

  • Solving the Sales Puzzle audiobook
  • The Salespuzzle Growth System 143-page eBook
  • 19 practical visual frameworks
  • Exclusive 25% MySalespuzzle purchaser saving
£19.99 One payment. No subscription. Immediate digital access.

Payment is handled by Stripe. No MySalespuzzle account is required.

Solving the Sales Puzzle by Jason Pye - the paperback edition, a white cover with a grey jigsaw and one green piece lifting out.
Prefer it in print?

Solving the Sales Puzzle is also a paperback.

The same book the audiobook is read from, in print, sold and delivered by Amazon. It is a separate purchase from the bundle above — the paperback does not include the audiobook or The Salespuzzle Growth System eBook.

281 pages · ISBN 978-1-03-696446-7 · price and delivery shown on Amazon. Any bookshop can order it by ISBN.

Questions

Before you buy

What do I receive?
The complete Solving the Sales Puzzle audiobook, the 143-page Salespuzzle Growth System eBook and an exclusive 25% saving on eligible MySalespuzzle tools and packages.
What format is the audiobook?
The audiobook is supplied as downloadable MP3 chapter files contained in one ZIP.
What format is the eBook?
A professionally designed PDF suitable for computers, tablets and most mobile devices.
Is this a subscription?
No. £19.99 is a one-time payment for the digital bundle.
Does this include MySalespuzzle platform access?
No. Platform access is separate. Bundle customers receive an exclusive 25% saving on eligible tools and packages.
Can I share the files?
The purchase is licensed for the individual purchaser’s use. The files must not be copied, redistributed, uploaded or resold. If you need a team or company licence, get in touch and we will arrange it.
How will I receive the files?
After successful payment you receive an on-screen confirmation and a delivery email containing private access to the purchased files.
What is the refund policy?

See what’s missing. Know what to do next.

Listen to the experience, follow the practical system and start improving the parts of your sales process that matter most.

One payment · immediate digital access · no subscription

One payment · immediate digital access