DataHub · Sales Coach · Sales Pulse — included with every solution
Sales problems aren’t always solved with software.
Salespuzzle121 gives founders, CEOs and sales leaders access to experienced commercial leadership — to identify what’s holding sales back, fix it, and help make the change happen.
You don’t need the name of a service. You know what’s wrong.
These are the conversations that usually start a Salespuzzle121 engagement.
Commercial problems rarely exist on their own.
Poor conversion could be qualification, proposition, sales capability, pricing, CRM, process or targeting. Poor pipeline could be prospecting, ICP, website, sales behaviour, management or measurement. An underperforming salesperson could be in the wrong role, or operating inside a broken sales process.
Four areas of commercial expertise, applied wherever the problem actually is.
Most engagements draw on more than one of these — because most commercial problems do.
Get the system right.
Strategy, go-to-market, proposition, customer journey, process, CRM and the commercial measurement that tells you whether any of it is working — plus the alignment between sales and marketing that most businesses assume exists and don’t check.
Explore Commercial Engine →Put the right people on the right opportunity.
Sales structure, territories, targets, pipeline, qualification, forecasting and methodology — alongside recruitment, management and the individual and team development that turns Sales DNA into consistent performance.
Explore Territory & Sales Organisation → Explore Sales Performance →Turn activity into measurable revenue.
New business, ICP, prospecting, website conversion and channel — and, just as often, the account growth, retention and cross-sell sitting inside customers you already have. Focused on outcomes you can measure, not marketing theory.
Explore Sales Performance →Don’t start with AI. Start with the problem.
Where AI, automation, CRM and technology can genuinely improve commercial performance — identified from the commercial problem first, then built and integrated with the systems you already run.
Explore AI Build for Commercial →Traditional consultancy produces recommendations, then leaves.
Salespuzzle121 combines experience, Salespuzzle technology, and implementation — so the diagnosis, the plan and the change happen together, not in three separate relationships.
Judgement built from running commercial functions and solving these exact problems, not observing them from the outside.
Where it helps, the platform supports the engagement — commercial assessments, Sales DNA, pipeline and deal tools, account tools, website and prospect intelligence, and ongoing measurement.
Change made real inside the business, not a report left behind for someone else to action.
Engagements flex around the problem, not the other way round.
There’s no fixed menu to choose from. These are examples of how a Salespuzzle121 relationship tends to take shape — the right one becomes clear once we understand what’s happening.
A defined piece of work
Something needs diagnosing, fixing or building — pipeline, sales process, CRM, sales structure, go-to-market, conversion, new business, or AI.
Regular access to experienced advice
For CEOs, founders and sales leaders — strategy discussions, pipeline reviews, important deals, recruitment, proposals, team issues, CRM decisions, account planning, or whatever is commercially important that month.
Embedded senior support
Ongoing senior commercial leadership without employing another full-time director — for businesses between sales leaders, or scaling faster than their structure.
You don’t need to pick one of these before you talk to us. Tell us what’s happening and we’ll work out the right way to help.
Probably seen the problem before. Definitely had to solve it.
Salespuzzle121 is led by Jason Pye, founder of Salespuzzle and author of Solving the Sales Puzzle — more than 20 years in B2B technology, SaaS and CRM sales, across hundreds of businesses and sectors.
That experience spans sales leadership, sales operations, strategy and process, marketing alignment, customer success, CRM transformation, channel development, pipeline and forecasting, account planning, negotiation, sales enablement, recruitment and team structure, and commercial AI. Salespuzzle121 is where that experience is applied directly inside your business, alongside the platform and methodology built from it.
- 20+ years B2B technology, SaaS & CRM sales
- Senior sales leadership & sales operations
- Strategy, process & marketing alignment
- CRM transformation & channel development
- Pipeline, forecasting & account planning
- Recruitment, team structure & enablement
- AI & commercial technology
- Author, Solving the Sales Puzzle
UK B2B founders, CEOs, owners and sales leaders.
Typical situations we’re brought in for — though this list isn’t exhaustive, and it doesn’t need to match exactly.
- A founder-led business moving beyond founder-led selling
- A scaling business whose sales operation hasn’t kept pace
- A sales team not delivering the results it should
- A business between sales leaders
- A new Sales Director who wants experienced support
- A company preparing for significant growth
- A business with CRM or process problems
- A leadership team that knows performance could be better, but not exactly why
You don’t need to know what service you need.
Tell us what’s happening. If sales isn’t performing as it should, growth has stalled, the pipeline doesn’t feel right, or you simply want an experienced outside view — let’s have a conversation.
Salespuzzle Limited · UK company · we reply within one working day.