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Web IQ

WebTrust

Does your website create confidence — or doubt?

Assess how effectively your website builds credibility and commercial trust with the people considering your business.

Explore WebTrust → See plans and pricing

Included in Web IQ

Why use WebTrust?

See your site differently

View the website through the eyes of a potential customer rather than as a technical audit.

Find trust gaps

Identify elements that could create uncertainty or hesitation.

Strengthen credibility

See where proof, clarity or reassurance may be missing.

Prioritise improvements

Focus website changes on issues that can influence buyer confidence.

Reduce lost opportunity

Address avoidable reasons visitors may leave without engaging.

Potential impact

What is a better-converting website worth?

Model the value of converting one additional website visitor or avoiding one lost opportunity.

Visitors who get in touch. Most B2B sites sit low single figures.

—Enquiries a month today
—Enquiries a month after
—Additional customers per year
—Potential additional revenue
How this is worked out

Visitors multiplied by your enquiry rate gives enquiries now; the same sum with the improvement you choose to test gives enquiries after. The difference is carried through your enquiry-to-customer rate and valued at your average customer value.

Every figure here is worked out from the numbers you entered, which are your own assumptions rather than measurements we have taken. It is an illustration to think with, not a forecast, and not a result Salespuzzle guarantees.

The starting figures are a common SME starting point, not a benchmark we are claiming. Change every one of them to your own.

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Where WebTrust fits

Commercial effectiveness diagnostic within Web IQ; complements WebJourney and WebVisitorID.

WebTrust Does your website create confidence — or doubt?
WebJourney See where your digital journey helps visitors move forward — and where it loses them. WebVisitorID See which companies are showing interest in your website.
Attract

Also included in Web IQ —

WebTrust works alongside WebJourney and WebVisitorID.

  • Cancel any time
  • UK hosted, GDPR compliant
  • Onboarding and support included
Explore Web IQ → Compare all plans

Want to see WebTrust in action?

Try the interactive demo and see how WebTrust works alongside the rest of Web IQ.

Explore WebTrust → No sign up. No sales call.