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Commercial Compass

CustomerGap

Find the gaps putting customer revenue at risk.

Identify weaknesses and opportunities across customer success, retention, experience and account growth.

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Included in Commercial Compass

Why use CustomerGap?

Protect revenue

Spot issues that could contribute to churn or declining accounts.

Find growth opportunity

Reveal areas where customer relationships could generate more value.

Improve experience

Identify weaknesses in how customers are supported and managed.

Prioritise retention

Focus attention on the customer issues with greatest commercial impact.

Connect teams

Create a shared view of customer success across the business.

Potential impact

What could stronger customer management protect and unlock?

Model the value of retaining one additional customer or improving expansion revenue across the customer base.

—Accounts you lose in a year today
—Accounts retained per year
—Potential revenue protected
—Revenue already inside them
How this is worked out

The churn reduction you choose to test, applied to your account base and average account value, gives the revenue protected. Separately, the accounts you believe have room to grow are shown with the revenue already inside them — that is value present, not value promised.

Every figure here is worked out from the numbers you entered, which are your own assumptions rather than measurements we have taken. It is an illustration to think with, not a forecast, and not a result Salespuzzle guarantees.

The starting figures are a common SME starting point, not a benchmark we are claiming. Change every one of them to your own.

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Where CustomerGap fits

Customer diagnostic; connects Commercial Compass with Account Compass and JourneyGap.

RevenueGap See the gap between where you are and where you want to be. GapScan Find the commercial gaps worth investigating first. SalesGap Find what's holding your sales performance back. MarketingGap See where marketing is helping growth — and where it isn't.
CustomerGap Find the gaps putting customer revenue at risk.
JourneyGap See where friction is getting in the customer's way. GrowthVision Turn commercial insight into a clearer direction for growth.
Understand

Also included in Commercial Compass —

CustomerGap works alongside RevenueGap, GapScan, SalesGap, MarketingGap, JourneyGap and GrowthVision.

  • Cancel any time
  • UK hosted, GDPR compliant
  • Onboarding and support included
Explore Commercial Compass → Compare all plans

Want to see CustomerGap in action?

Try the interactive demo and see how CustomerGap works alongside the rest of Commercial Compass.

Explore CustomerGap → No sign up. No sales call.