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Commercial Compass

MarketingGap

See where marketing is helping growth — and where it isn't.

Assess marketing effectiveness and identify the gaps limiting demand, alignment and commercial contribution.

Buy MarketingGap — £299/year → See what’s included ↓

Annual subscription · Includes DataHub, Sales Pulse and Sales Coach · One user

Also included in Commercial Compass — Compare options

Why use MarketingGap?

See what is working

Understand where marketing is supporting commercial growth.

Expose weak points

Identify gaps in strategy, execution and effectiveness.

Improve alignment

Strengthen the connection between marketing and sales outcomes.

Prioritise investment

Focus marketing effort where it can have greater commercial impact.

Create accountability

Give leaders a clearer basis for improvement decisions.

Potential impact

What is your marketing actually returning?

See what your marketing spend is returning: the cost of an enquiry, an MQL and an SQL, and the revenue that comes back for every pound.

Everyone who gets in touch — forms, calls, emails and event leads.

Enquiries that match who you sell to and are worth working.

MQLs that sales has accepted as real opportunities.

—Cost per enquiry
—Cost per MQL
—Cost per SQL
—Returned for every £1 spent
—Marketing ROI
How this is worked out

Spend divided by enquiries, MQLs and SQLs gives the cost of each. SQLs that become customers, multiplied by the value of a customer, gives the revenue marketing produced; divided by the spend, that gives the return on each pound and the return on investment.

Every figure here is worked out from the numbers you entered, which are your own assumptions rather than measurements we have taken. It is an illustration to think with, not a forecast, and not a result Salespuzzle guarantees.

The starting figures are a common SME starting point, not a benchmark we are claiming. Change every one of them to your own.

Explore MarketingGap →

Choose MarketingGap

Purchase MarketingGap on its own, or compare it with the wider Commercial Compass.

MarketingGap

£299 per year

  • Assess marketing effectiveness and identify the gaps limiting demand, alignment and commercial contribution.
  • See what is working
  • Expose weak points
  • Sales Pulse, DataHub and Sales Coach, included with every purchase
  • One user

Renews annually. Cancel any time from Billing and your access runs to the end of the paid year.

Buy MarketingGap — £299/year → Compare Commercial Compass

Where MarketingGap fits

Marketing diagnostic within Commercial Compass; complements SalesGap and CustomerGap.

GrowthGap See the gap between where you are and where you want to be. GapScan Find the commercial gaps worth investigating first. SalesGap Find what's holding your sales performance back.
MarketingGap See where marketing is helping growth — and where it isn't.
CustomerGap Find the gaps putting customer revenue at risk. JourneyGap See where friction is getting in the customer's way. GrowthVision Turn commercial insight into a clearer direction for growth.
Understand

Also included in Commercial Compass —

MarketingGap works alongside GrowthGap, GapScan, SalesGap, CustomerGap, JourneyGap and GrowthVision.

  • Cancel any time
  • UK hosted, GDPR compliant
  • Onboarding and support included
Explore Commercial Compass → Compare all plans

Ready to put MarketingGap to work?

Buy MarketingGap on its own, or try the demo first and see how it works.

Buy MarketingGap — £299/year → Try the demo Annual subscription · Cancel any time.