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Commercial Compass

MarketingGap

See where marketing is helping growth — and where it isn't.

Assess marketing effectiveness and identify the gaps limiting demand, alignment and commercial contribution.

Explore MarketingGap → See plans and pricing

Included in Commercial Compass

Why use MarketingGap?

See what is working

Understand where marketing is supporting commercial growth.

Expose weak points

Identify gaps in strategy, execution and effectiveness.

Improve alignment

Strengthen the connection between marketing and sales outcomes.

Prioritise investment

Focus marketing effort where it can have greater commercial impact.

Create accountability

Give leaders a clearer basis for improvement decisions.

Potential impact

What is your marketing actually returning?

See what your marketing spend is returning: the cost of an enquiry, an MQL and an SQL, and the revenue that comes back for every pound.

Everyone who gets in touch — forms, calls, emails and event leads.

Enquiries that match who you sell to and are worth working.

MQLs that sales has accepted as real opportunities.

—Cost per enquiry
—Cost per MQL
—Cost per SQL
—Returned for every £1 spent
—Marketing ROI
How this is worked out

Spend divided by enquiries, MQLs and SQLs gives the cost of each. SQLs that become customers, multiplied by the value of a customer, gives the revenue marketing produced; divided by the spend, that gives the return on each pound and the return on investment.

Every figure here is worked out from the numbers you entered, which are your own assumptions rather than measurements we have taken. It is an illustration to think with, not a forecast, and not a result Salespuzzle guarantees.

The starting figures are a common SME starting point, not a benchmark we are claiming. Change every one of them to your own.

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Where MarketingGap fits

Marketing diagnostic within Commercial Compass; complements SalesGap and CustomerGap.

RevenueGap See the gap between where you are and where you want to be. GapScan Find the commercial gaps worth investigating first. SalesGap Find what's holding your sales performance back.
MarketingGap See where marketing is helping growth — and where it isn't.
CustomerGap Find the gaps putting customer revenue at risk. JourneyGap See where friction is getting in the customer's way. GrowthVision Turn commercial insight into a clearer direction for growth.
Understand

Also included in Commercial Compass —

MarketingGap works alongside RevenueGap, GapScan, SalesGap, CustomerGap, JourneyGap and GrowthVision.

  • Cancel any time
  • UK hosted, GDPR compliant
  • Onboarding and support included
Explore Commercial Compass → Compare all plans

Want to see MarketingGap in action?

Try the interactive demo and see how MarketingGap works alongside the rest of Commercial Compass.

Explore MarketingGap → No sign up. No sales call.