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Deal Compass

DealTruth

Stop guessing why deals are won and lost.

Capture structured deal feedback across the team so recurring patterns become visible and the organisation can learn from outcomes.

Explore DealTruth → See plans and pricing

Included in Deal Compass

Why use DealTruth?

Capture the truth

Create a consistent record of why opportunities were won or lost.

See patterns

Identify recurring themes across multiple deals and salespeople.

Learn as a team

Turn individual outcomes into organisational intelligence.

Improve future deals

Use evidence from previous outcomes to change selling behaviour.

Challenge assumptions

Compare perceived reasons with patterns emerging across the business.

Potential impact

What could you learn from the deals you have already closed?

Model the impact of improving win rate by even a small percentage after identifying recurring loss patterns.

A structured conversation after the decision — won or lost. Zero is a legitimate answer.

—Closed deals you learn nothing from
—Wins a year today
—Additional wins per year
—Potential additional revenue
How this is worked out

Closed deals less the share where you formally ask why, showing what is going unexamined. Separately, the win-rate improvement you choose to test is applied to your closed volume and deal value. The improvement is your assumption, not our claim.

Every figure here is worked out from the numbers you entered, which are your own assumptions rather than measurements we have taken. It is an illustration to think with, not a forecast, and not a result Salespuzzle guarantees.

The starting figures are a common SME starting point, not a benchmark we are claiming. Change every one of them to your own.

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Where DealTruth fits

Learning loop at the end of Deal Compass; feeds insight back into future opportunities.

ProspectSignal Know which prospects deserve your time. QUALIFIED Stop spending valuable selling time on opportunities that won't close. DealAlignment Make sure what you're selling aligns with what the buyer needs. PowerMap Know who really influences the deal. ProposalIQ Create stronger proposals in a fraction of the time.
DealTruth Stop guessing why deals are won and lost.
Convert

Also included in Deal Compass —

DealTruth works alongside ProspectSignal, QUALIFIED, DealAlignment, PowerMap and ProposalIQ.

  • Cancel any time
  • UK hosted, GDPR compliant
  • Onboarding and support included
Explore Deal Compass → Compare all plans

Want to see DealTruth in action?

Try the interactive demo and see how DealTruth works alongside the rest of Deal Compass.

Explore DealTruth → No sign up. No sales call.