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Sales Pulse · DataHub · Sales Coach — included with every solution
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StartSalespuzzle Starter£99/month or £999/year Connect everythingSalespuzzle Complete£299/month or £2,995/year Browse individual toolsHow It Works
The connected commercial journey DataHub Sales Pulse Sales CoachMore
Books & Resources Packages & Pricing Salespuzzle121 Insights Contact usYour website is talking to customers every day. Do you know what it’s saying?
Your website never sleeps. It speaks to prospects long before your sales team does. It shapes first impressions, answers questions and builds confidence — or quietly sends buyers towards a competitor.
Web IQ helps you attract, understand and convert website visitors: how customers experience your site, where interest is being lost, and which companies are already showing intent.
Your website already contains the answers.
The problem isn’t that the answers don’t exist. It’s that most businesses can’t see them. Most businesses don’t have a website problem — they have a visibility problem.
In the customer’s own words: “We know people are visiting. We don’t know who they are, what they were looking for, or why so few of them get in touch. We’ve spent money on the site more than once and we still can’t say whether it’s the messaging, the navigation, the content or the speed.”
Or the website may be performing perfectly well and simply attracting the wrong visitors. Without visibility, every improvement is guesswork — and guesswork is expensive.
Every improvement is based on evidence, not opinion.
When Web IQ is working, three questions have answers you can act on: is my website healthy, what do customers actually experience, and who is showing intent right now?
Without visibility
- Guess
- Redesign
- Hope
- Repeat
With Web IQ
- Observe
- Understand
- Prioritise
- Improve
- Measure
Built for business owners, not developers.
Web IQ is designed for growing B2B companies where the website matters commercially but nobody owns it full time. Technical observations are translated into commercial priorities, in plain business language.
Managing director
Wants to know whether the website is earning its place, and what to fix first.
Sales leader
Wants earlier, better-qualified conversations with companies already showing interest.
Marketing manager
Wants evidence of what is working, and a defensible order of improvement.
Whoever owns the website
Often part of a wider role. Needs clear priorities, not a hundred-page technical report.
Three connected tools, one view of your digital front door.
Assess whether a website builds confidence, trust and credibility.
A structured review of the site as a buyer would judge it — the technical health, the missing information and the small signals that quietly cost you credibility, found before your customers find them.
See where visitors progress, hesitate or leave.
Most businesses design websites around themselves. Customers don’t buy that way. WebJourney follows the complete journey to show where visitors become confused, lose confidence or abandon the experience.
Identify the companies visiting and what interests them.
Analytics gives you numbers. WebVisitorID gives you organisations — which businesses are visiting, which pages they explored, how often they return and where interest is rising, so sales and marketing can focus on companies already showing intent.
One process, from visitor to priority.
Add your website
One address to get started
Review the site
WebTrust
Walk the journey
WebJourney
See who is visiting
WebVisitorID
Turn observations into priorities
Commercial impact, in plain language
Act and measure
Fix, follow up, then check the change
Web IQ can be used on its own, or connected to the wider platform as your requirements develop — there’s no need to replace the systems you already have.
What Sales Pulse shows for Web IQ.
Sales Pulse is the measurement layer across Salespuzzle. Web IQ feeds it the digital measures, so website performance sits beside the rest of your commercial picture rather than in a separate report.
ExecutivePulse
Is the website helping us grow? Website trust and journey scores tracked over time, alongside the other growth measures.
ProductivityPulse
Are we following up what we see? Whether identified companies and rising interest are actually being acted on.
SalesPulse
Is it creating conversations? Identified visitors turning into contacts, enquiries and qualified conversations.
CommercialPulse
Is attraction improving? Movement in visitor interest and journey quality as improvements are made.
How DataHub connects it.
DataHub is where the commercial record lives. Web IQ writes into it, so a website visit is not a dead end — it becomes something someone can own and follow up.
Accounts
Organisations identified on the website, recorded against the account they belong to.
Contacts
Website interest matched to the people you are already speaking to.
Pipeline
Rising website interest visible where new opportunity is tracked.
Deals
Website activity from a buying organisation while a deal is open.
Actions
Website findings and follow-ups become owned actions with a date.
How Sales Coach guides you at this stage.
Sales Coach is platform-wide guidance. At the Attract stage it helps you decide what the website evidence actually means and what to do about it — so findings turn into a short, sensible list of next steps.
Open the demo on the website area.
A read-only demo account with example data. Nothing to install and no account needed — look around Web IQ at your own pace.
£199 a year.
Web IQ is £199 a year per user, billed annually. Sales Pulse, DataHub and Sales Coach are included with every solution, so there is nothing separate to add for the reporting, the data or the guidance.
- WebTrust — confidence, trust and credibility
- WebJourney — where visitors progress or leave
- WebVisitorID — companies visiting and their interests
- Sales Pulse — the digital measures
- DataHub — the connected commercial record
- Sales Coach — guidance as you go
Stop wondering what your website is doing.
Your website influences every customer before your sales team gets the chance to. A walkthrough takes half an hour and shows you exactly what Web IQ would reveal about yours.