Understand · Commercial Compass

When did you last MOT your commercial engine?

You service the vehicles every year. You audit the accounts. You patch the IT. But the engine that pays for all of it almost never gets a proper inspection. Commercial Compass is that inspection — an honest read on commercial health, the gaps holding growth back, and what to fix first.

Five assessment areas Seven connected tools A prioritised plan
The customer problem

The one part of the business that never gets serviced.

“Growth has flattened and I cannot say why. Everybody has an opinion — the leads are poor, the pricing is wrong, the team needs training — but nobody has any evidence. So we argue about symptoms, spread the budget thinly, and hope something moves.”

Serviced every year

  • Finances — audited
  • IT — maintained & patched
  • Vehicles — MOT’d

Almost never assessed

  • Marketing
  • Sales
  • Customer success
  • The customer journey
  • Growth priorities

Commercial Compass is the annual MOT for your commercial engine.

A structured assessment across the five areas that decide whether a business grows — what is working, what is missing, what is broken, and what to fix first. Re-take it through the year and watch the scores move.

Work through it yourself — or work with Salespuzzle121 to turn the results into a prioritised improvement programme.

The outcome

Evidence instead of opinions — and an order to work in.

The point is not a score. The point is that the leadership team finally agrees on where the business is weak, why growth has stalled, and which two or three things deserve the effort this quarter.

  • An honest picture of commercial health across all five areas, not just a sales opinion
  • The specific gaps holding growth back, ranked so you know what to fix first
  • A prioritised growth plan the leadership team can agree on
  • A baseline to measure against, so improvement is visible through the year
  • Fewer arguments about symptoms, more agreement about causes
  • A sensible starting point for everything else you do on the platform
Who it is for

Growing B2B companies that need clarity before they spend.

Built for B2B SMEs — typically ten to two hundred and fifty people — with no analyst team, no research budget, and no appetite for a three-month consulting audit.

01

The owner or managing director

You carry the growth number. You need evidence before you commit budget, headcount or another year of the same approach.

02

The sales or marketing leader

You already suspect something is not working. This shows you where it is, and in an order you can defend to the board.

03

The leadership team together

Sales, marketing and customer success each see their own part. This puts all three in one picture so the conversation moves on.

Included tools

Seven tools that build one picture of commercial health.

Start anywhere. Each tool works on its own, and every result feeds the same view of where the business stands.

01

GrowthGap

Reveal the biggest barriers holding back commercial growth.

02

GapScan

Get a rapid overview of commercial strengths and gaps.

03

SalesGap

Identify weaknesses in sales strategy, process and performance.

04

MarketingGap

See where marketing is helping or hindering growth.

05

CustomerGap

Identify risks in customer experience, retention and growth.

06

GrowthVision

Turn commercial insight into a prioritised growth plan.

07

JourneyGap

Find friction across the complete customer journey.

How it works

Minutes to complete. Useful the same day.

No workshops to schedule, no data project to run first. Answer honestly, read the result, decide what to do about it.

Step 01

Assess

Begin with GapScan for a rapid overview, or go straight to GrowthGap. Then work through SalesGap, MarketingGap, CustomerGap and JourneyGap in whatever order matters most.

Step 02

Understand

See where the strengths and gaps sit across marketing, sales, customer success and the customer journey — and which gaps are actually costing you growth.

Step 03

Prioritise

GrowthVision turns the findings into a prioritised plan. Re-take the assessments through the year and watch the scores move.

Not sure where to start?

Take the Free GapScan

Answer 30 focused questions across Sales, Marketing, Customer Success, Customer Journey and Web. See your strongest area, identify your priority and download your personalised report.

Free · 30 questions · instant results and a downloadable report. An introductory Snapshot — not the full 100-question GapScan or complete Commercial Compass assessments.

Start My Free GapScan
Included · Sales Pulse

What Sales Pulse shows at this stage.

Sales Pulse is the measurement layer that comes with every package. With Commercial Compass it carries your assessment results, so commercial health becomes something you watch rather than something you guess at.

How Sales Pulse works
  • ExecutivePulse — one headline view of commercial health for the leadership team
  • CommercialPulse — how marketing, sales and customer success compare, and where the widest gap sits
  • SalesPulse — the sales strategy, process and performance weaknesses surfaced by SalesGap
  • ProductivityPulse — whether the priorities you set are actually being worked on
  • Movement over time, so a re-assessment shows progress rather than starting again
Included · DataHub

How DataHub connects it.

Assessment results are only useful if they stay with the business. DataHub holds your answers, scores and priorities against the company record — not in a spreadsheet on somebody’s laptop — so this year can be compared with last year.

See how DataHub works
  • Actions — the priorities from GrowthVision become real actions with an owner and a date
  • Accounts and Contacts — the customer view that CustomerGap and JourneyGap draw on
  • Pipeline and Deals — the commercial reality your assessment scores are meant to explain
  • One company record, so every later package builds on this starting point instead of repeating it
Included · Sales Coach

How Sales Coach guides you.

Sales Coach is platform-wide guidance, included with every package. At the understand stage its job is simple: make sure a score never leaves you wondering what to do next.

How Sales Coach works
  • Explains what a result actually means, in plain English rather than a number
  • Suggests which assessment to complete next, based on what you have already answered
  • Turns priorities into practical next steps sized for a small team
  • Points you to the part of the platform that addresses the gap you have found
See it for yourself

Open the demo and look at a completed assessment.

The demo runs on a seeded example company, so you can see finished results, scores and priorities rather than an empty screen. Nothing to install and nothing to set up.

The interactive demo, opened on Commercial Compass.

Read-only, live, and free to explore. Look at how the gaps are scored, how they are ranked, and how the growth plan is built from them.

Price

£799 a year.

Per user, billed annually. Sales Pulse, DataHub and Sales Coach are included, so there is nothing separate to add for the reporting, the data or the guidance.

Start today, or ask us first.

A walkthrough covers what Commercial Compass assesses and what your team would see. Or start today and be assessing within the hour.

Find out what is really holding your growth back.

Thirty minutes with us and you will know whether Commercial Compass answers the question you are actually asking.

Prefer a hand with the results? Salespuzzle121 turns them into a prioritised improvement programme.