ICPBuilder

Define what your best-fit customer really looks like.

Create a structured ideal customer profile so prospecting is focused on organisations with the characteristics you most want to win.

Buy ICPBuilder — £399/year → See what’s included ↓

Annual subscription · Includes DataHub, Sales Pulse and Sales Coach · One user

Also included in Prospect IQ — Compare options

Ideal customer profile

SectorB2B services, manufacturing

Size25-250 employees

GeographyUK and Ireland

SignalHiring salespeople

Why use ICPBuilder?

Define best fit

Clarify the characteristics of the organisations you want to target.

Create consistency

Give everyone a common definition of an ideal prospect.

Improve focus

Reduce time spent chasing organisations that do not fit.

Support prospecting

Give ProspectFinder a stronger target to work from.

Refine over time

Use learning from real opportunities to improve the profile.

Potential impact

What do poor-fit customers cost you?

See what poor-fit accounts absorb in servicing time and cost across a year.

Customer accounts

Share that are a poor fit (%)

Accounts that take more effort than they return, or that you would not sell to again.

Hours each absorbs per month

Average cost of an hour of your team’s time (£)

Salary plus employment costs, divided by working hours. Change it to your own figure.

—Poor-fit accounts

—Hours they absorb per year

—What that costs you per year

How this is worked out

Your accounts multiplied by the share that are a poor fit, multiplied by the hours each absorbs every month and the hourly cost you enter.

Every figure here is worked out from the numbers you entered, which are your own assumptions rather than measurements we have taken. It is an illustration to think with, not a forecast, and not a result Salespuzzle guarantees.

The starting figures are a common SME starting point, not a benchmark we are claiming. Change every one of them to your own.

Explore ICPBuilder →

Choose ICPBuilder

Purchase ICPBuilder on its own, or compare it with the wider Prospect IQ.

ICPBuilder

£399 per year

Create a structured ideal customer profile so prospecting is focused on organisations with the characteristics you most want to win.
Define best fit
Create consistency
Sales Pulse, DataHub and Sales Coach, included with every purchase
One user

Renews annually. Cancel any time from Billing and your access runs to the end of the paid year.

Buy ICPBuilder — £399/year → Compare Prospect IQ