Solutions
UnderstandCommercial CompassAssess your commercial health AttractWeb IQUnderstand your website visitors FindProspect IQFind the right companies & people ConvertDeal CompassQualify and progress opportunities GrowAccount CompassProtect and grow customers Across the journeySales MastersDevelop your people at every stageDataHub · Sales Coach · Sales Pulse — included with every solution
Ways to start
StartSalespuzzle Starter£99.99/month or £999/year Connect everythingSalespuzzle Complete£199.99/month or £1,999/year Every tool, and its packageIncluded with every plan
DataHub Sales Pulse Sales CoachSalespuzzle121
Salespuzzle121Commercial expertise when the problem needs more than software Commercial EngineIs the system right? Territory & Sales OrganisationAre the right people on the right opportunity? Sales PerformanceAre you converting enough of it? AI Build for CommercialCould intelligence make it better? Use Cases Talk to UsMore
How it works Books & Resources Packages & Pricing Insights Contact usICPBuilder
Define what your best-fit customer really looks like.
Create a structured ideal customer profile so prospecting is focused on organisations with the characteristics you most want to win.
Included in Prospect IQ
Why use ICPBuilder?
Define best fit
Clarify the characteristics of the organisations you want to target.
Create consistency
Give everyone a common definition of an ideal prospect.
Improve focus
Reduce time spent chasing organisations that do not fit.
Support prospecting
Give ProspectFinder a stronger target to work from.
Refine over time
Use learning from real opportunities to improve the profile.
What do poor-fit customers cost you?
See what poor-fit accounts absorb in servicing time and cost across a year.
Salary plus employment costs, divided by working hours. Change it to your own figure.
How this is worked out
Your accounts multiplied by the share that are a poor fit, multiplied by the hours each absorbs every month and the hourly cost you enter.
Every figure here is worked out from the numbers you entered, which are your own assumptions rather than measurements we have taken. It is an illustration to think with, not a forecast, and not a result Salespuzzle guarantees.
The starting figures are a common SME starting point, not a benchmark we are claiming. Change every one of them to your own.
Where ICPBuilder fits
Defines the target profile used by ProspectFinder and supports ProspectSignal fit context.
Also included in Prospect IQ —
ICPBuilder works alongside MarketIQ, BuyerIQ and ProspectFinder.
- Cancel any time
- UK hosted, GDPR compliant
- Onboarding and support included
Want to see ICPBuilder in action?
Try the interactive demo and see how ICPBuilder works alongside the rest of Prospect IQ.